BRAND + ENVIRONMENT

LISBON

FOUR VENUES A YEAR

The name, the sign,
and the room —
one hand, all three.

The name, the sign,
and the room —
one hand, all three.

The name, the sign,
and the room —
one hand, all three.

We draw identity and environment on the same table — for restaurants, hotels and wine bars that would rather the brand didn’t stop at the door.

No deck. We read your floor plan and tell you if we’re the wrong studio.

A dining room at dusk, tables laid and lamps lit before service

CASA MERIDA

LISBON · 2025 · IDENTITY, SIGNAGE, ROOM

SELECTED WORK

Selected work

Selected work

Selected work

THREE VENUES · 2024—2025

THREE VENUES · 2024—2025

01

Casa Merida

Casa Merida

Casa Merida

LISBON · 2025

IDENTITY, SIGNAGE, ROOM

A former tile warehouse. We set the name into the floor before the tables arrived.

02

Ostra

Ostra

Ostra

PORTO · 2025

IDENTITY, MENU, SIGNAGE

Eleven seats and nowhere to hang a sign, so the door became the sign.

03

Hotel Vantia

Hotel Vantia

Hotel Vantia

SETÚBAL · 2024

WAYFINDING, ROOM

Four floors, one alphabet. Room numbers and letterhead cut from the same brass.

Casa Merida, Lisbon
CASA MERIDALISBON · 2025

Hover a project to preview. Full case studies on request.

What we make

What we make

What we make

Three vendors’ worth of scope, one team, one invoice. Everything below is drawn by the two people you meet on the call.

DELIVERED AS

One spec book. Yours, not licensed.

01

The name

The name

Naming, wordmark, and the one mark that has to read at 8mm on a bill fold and at 8 metres on a fascia.

02

The printed matter

The printed matter

Menus, cards, coasters, bill folds — the parts of the brand a guest actually holds.

03

The signage

The signage

Fascia, wayfinding, hours plate. Drawn to fabrication spec, not handed over as a JPEG and wished well.

04

The room

The room

Art direction of the space: light, seating, surface, and what goes on the wall. Chosen alongside the identity, not after it.

05

The handover

The handover

A spec book your printer, fabricator and contractor can build from without calling us.

How it runs

How it runs

How it runs

SIX MONTHS · THREE STREAMS · ONE CONTRACT

SIX MONTHS · THREE STREAMS · ONE CONTRACT

STREAM
M1
M2
M3
M4
M5
M6
OPEN
IdentityMONTHS 1—3

Name, mark, printed matter. Signed off before anything is ordered.

SignageMONTHS 2—5

Fascia and wayfinding drawn to fabrication spec, while the identity is still moving.

RoomMONTHS 3—6

Materials, light, seating, walls. Specified against the mark, not around it.

Three vendors run these one after another — which is why signage arrives after the walls are painted. We overlap them. That is the whole reason we do all three.
DOORS
OPEN

The studio

The studio

The studio

LISBON

LISBON

Plinth is two designers and a short list of fabricators we’ve worked with for years. We’re small on purpose — we’d rather be in the room than manage someone who is.

WHO

Two designers. The people on the call are the people who draw. Nothing is subcontracted except fabrication.

WHERE

Lisbon. We work across Portugal and Spain, and we’re on site for install.

CAPACITY

Four venues a year. We turn down more than we take.

NOT FOR

Chains, franchises, and anyone who has already signed off the interior.

Material library, Lisbon

MATERIAL LIBRARY · LISBON

What it costs

What it costs

What it costs

ONE CONTRACT · THREE DEPTHS

ONE CONTRACT · THREE DEPTHS

IDENTITY

01

€12,000

€12,000

€12,000

FIXED FEE · 8 WEEKS

Naming and wordmark

Printed matter

Spec book

START HERE

IDENTITY + ENVIRONMENT

02

€28,000

€28,000

€28,000

FIXED FEE · 16 WEEKS

Everything in Identity

Signage to fabrication spec

Material and light direction

START HERE

FULL VENUE

03

€55,000+

€55,000+

€55,000+

FROM · 24 WEEKS

Everything in Environment

Fabricator and printer management

On site through install

ENQUIRE

FEE

Fixed, not hourly. The number in the proposal is the number on the invoice.

SCHEDULE

Half at start, half at handover. No monthly retainer.

WHAT MOVES IT

Venue size and signage count. Nothing else changes the number.

TWENTY MINUTES · NO DECK

Tell us when you open. We’ll tell you if we can do it.

Tell us when you open. We’ll tell you if we can do it.

Tell us when you open. We’ll tell you if we can do it.

Twenty minutes, no deck. Bring the floor plan and the opening date — we’ll tell you which of the three depths fits, and whether we still have the slot.

If we’re full, or we’re wrong for it, we’ll say so on the call.

Create a free website with Framer, the website builder loved by startups, designers and agencies.